Big Blue For Beyond Blue
Leading civil construction company Winslow Constructors are taking a bold step to raise awareness of mental health conditions within the construction industry by painting a huge Hitachi ZX360 excavator blue to support mental health organisation beyondblue.
This new initiative raises awareness about the tragic reality that Australian construction workers are more than twice as likely to die by suicide than workers in other industries.
Outdoor Intelligence
Highly responsive data is used everyday online. Geotargeting, time of day, temperature...
We took the same programmatic principles and applied them to digital outdoor media. Introducing, O.I. or Outdoor Intelligence. Feeding off the most number of live data points possible at any given moment - outside.
Weather, traffic, time of day, temperature, date, fuel price fluctuation, school zones, speed zones and localised events. We tailored over 200 individual messages to be displayed at the exact moment they were most relevant, to a promote each of the tech, performance, safety and design features of the Corolla Cross.
So if you were driving by in a car without one, you knew exactly what you were missing out on. Even if that also meant the Guns & Roses concert.
For Toyota’s most feature packed vehicle launch we created the most data packed programmatic outdoor. O.I. Outdoor Intelligence.
