Target consumers (young adults) for whom home ownership seemed an impossibility, with the task of encouraging them to apply anyway. A finance solution was devised to allow them to overcome their deposit deficiency, and we needed to communicate this to our consumers. A series of humorous and insightful text conversations designed to inspire the thought of buying a first home. Using conversational insights from girlfriend and boyfriend, mother and son and housemates to resonate with a broad set of first home buyers.