Outdoor Intelligence

We partnered with media to develop O.I. or Outdoor Intelligence. By feeding off the most number of live data points at any given moment  - weather, traffic, time of day, date, fuel price fluctuation, school zones, speed zones, traffic lights, smog levels and localised events, over 4896 individual messages could be displayed at the exact moment they were most relevant to promote a specific Corolla Cross safety or tech feature. Creating an innovative outdoor technology campaign to promote the innovative technology in our new SUV.